Keywords are the backbone of every SEO strategy. They tell search engines what content is relevant to a particular search query and help determine your page’s rankings in Google, Bing and other search engines.

Using keywords to target customers, and to ensure they’re finding you, is the most important part of any good SEO campaign. But choosing the right keywords can be a challenge.

  1. Know your competition:

Regardless of whether you’re a small business or an industry giant, competitors can be a great source of inspiration when it comes to determining what keywords to use in your content. One of the best ways to do this is to run a competitive analysis tool like Semrush’s Organic Research tool, and see what your top competitors are doing to rank well.

  1. Keep an eye on trends:

The first step to gaining the upper hand over your competition in search results is to stay up to date with keyword trends and current search volume. This can be done by using keyword tools such as Ahref, SEMrush, Ubersuggest, Keywordtool and Google keyword planner, and checking the performance of the keywords you plan to use.

  1. Get your content in front of people:

Having relevant, share-worthy, engaging content is key to getting your SEO efforts off the ground. Not only is this a surefire way to drive traffic, but it’s also an easy and cost-effective marketing strategy that will help you stand out from your competitors. Read more

  1. Make your content unique:

The best way to achieve this is to write content that’s unique to your industry. This not only helps build credibility, but it will also help you attract links from other websites and gain a higher domain authority.

  1. Make your site easy to navigate:

Lastly, making your website more user-friendly is another essential element of SEO that will help you get your content seen and ranked more easily online. This includes things like implementing site maps, making your content easier to find and more visually appealing, optimizing your image file names, and creating a mobile-friendly website.

It’s a good idea to consider these three core keys to SEO as they can have a significant impact on how your site ranks in search engine results pages (SERPs). This will improve your organic traffic and your overall ROI. It’s a process that can take time, but the rewards are worth it! Once you’ve got the basics down, it’s a matter of building upon your success.